In a jewellery market evolving faster than ever, one exhibition is setting a new global benchmark — TJA – The Jewel Affair. What began as a premium Lab-Grown Diamond Jewellery Exhibition has now transformed into a world-first concept that blends innovation, luxury, and consumer experience like never before.
Today, TJA stands as the World’s 1st & Only B2C Exclusive Silver & Lab-Grown Diamond Jewellery Show, bringing together two of the fastest-growing jewellery categories under one curated, consumer-centric platform. With the rise of ethical luxury, affordable elegance, and new-age buying trends, it is redefining how modern shoppers explore and experience jewellery in 2026.
More than an exhibition, it is a movement — one that celebrates craftsmanship, accessibility, and the future of fine jewellery. And at the heart of this evolution lies a story built on trust, technology, and transformation.
The Legacy of Lab-Grown Diamonds: A History of Innovation, Science & Luxury
The journey of lab-grown diamonds began decades ago, when innovators discovered how to create real diamonds outside the Earth. What started as an exciting breakthrough soon grew into a new chapter for the jewellery world. These diamonds proved they could match the same brilliance, beauty, and durability as mined diamonds. As awareness spread, people began recognising their value and authenticity. This early progress laid the foundation for a more modern and responsible form of luxury.
Over the years, lab-grown diamonds have earned the trust of jewellery lovers who want elegance with transparency. Their stunning sparkle, consistent quality, and honest pricing made them a smart choice for today’s shoppers. Consumers increasingly appreciated the ethical and eco-friendly approach behind them. This shift in mindset reshaped global jewellery trends and buying behaviour. Today, lab-grown diamonds stand as symbols of ethical luxury, smart value, and contemporary craftsmanship, shaping the future of fine jewellery.
India’s Perspective Towards Lab-Grown Diamonds Throughout the Years
India has always been at the heart of the global diamond industry, and its acceptance of lab-grown diamonds has grown steadily over the years. Initially seen as a new alternative, lab-grown diamonds soon gained attention for offering the same brilliance and beauty as mined diamonds. As awareness increased, Indian consumers began recognising their value, affordability, and ethical appeal. This shift created a new space in the market—one where modern buyers could choose luxury without compromise. Today, lab-grown diamonds have become a trusted and fast-growing category in India’s jewellery landscape.
Over time, India’s younger generation played a major role in driving this change. Buyers began prioritising transparency, sustainability, and smart pricing—qualities that lab-grown diamonds naturally deliver. Jewellery brands across major cities started introducing exclusive collections, and demand surged during weddings, gifting seasons, and festive events. With strong government support, rising brand awareness, and global recognition, India has emerged as a leading market for sustainable and future-ready diamond jewellery, strengthening its position on the world stage.
Silver Jewellery: Origin, Types & Its Growing Impact on the Indian Market:
Silver jewellery in India has a rich history that dates back centuries, evolving from traditional royal adornments to modern-day fashion essentials. From the Mughal era’s intricate craftsmanship to regional art forms like Tarakasi silver filigree of Odisha, India’s silver heritage reflects culture, artistry and timeless beauty. Today, popular types of silver jewellery range from oxidised and antique-finish designs to 92.5 sterling silver, temple-style traditional jewellery, and trendy contemporary pieces like earrings, bracelets, rings and anklets. This wide variety makes silver jewellery a favourite across India — perfect for everyday wear, festive looks, weddings, gifting and fashion styling. With rising gold prices, growing demand from millennials and the trend of designer silver collections, the Indian silver jewellery market continues to expand rapidly, blending tradition with affordability and modern appeal.
Silver jewellery in India has evolved from ancient royal adornments to a modern fashion essential, shaped by rich craftsmanship traditions. With rising gold prices and a growing preference for affordable luxury, silver jewellery has surged in demand among millennials and Gen Z for daily wear, festive looks, weddings and gifting. This shift mirrors the rapid expansion of India’s jewellery sector: according to recent industry reports, the overall Gems & Jewellery market is valued at ₹7,31,255 crore (US$ 85 billion) in 2025, and is projected to reach a massive ₹11,27,230 crore (US$ 130 billion) by 2030. As silver jewellery becomes a stronger contributor to this growth—supported by hallmarked products, designer collections and booming domestic manufacturing—it continues to dominate India’s accessory trends, blending heritage, affordability and modern aesthetics into one fast-expanding market.
TJA: The Jewel Affair
For over 16 years, IJS – India Jewellery Show, SWAYAMVAR – The Premium Jewellery Show, and Wedding Bells – Premium Bridal Show have stood as three of India’s most prestigious and trusted jewellery exhibitions by Namaste India Events. Built on 5840 days of dedication, passion, and thoughtful curation, these exhibitions have offered a superlative platform for jewellers across the country. Their legacy lies in showcasing breathtaking, astonishing, and stunning works of art in gold and diamond jewellery from India’s finest designers. With more than 300 exhibitors and 1,50,000+ visitors over 16 years, they have earned their reputation as benchmarks of luxury and excellence.
Redefining brilliance, TJA – The Jewel Affair stands as the world’s first B2C premium Silver & Lab-Grown Diamond Jewellery Show—a celebration of innovation, sustainability, and modern luxury. It brings together exquisite designs that blend elegance with responsibility, offering jewellery that sparkles with both beauty and purpose. Every creation showcased at TJA represents a new era of ethical, conscious, and breathtakingly crafted fine jewellery.
Pioneered by Namaste India Events, The Jewel Affair joins the legacy of iconic exhibitions like India Jewellery Show (IJS), Swayamvar, and Wedding Bells, emerging as a trailblazing platform for the future of jewellery. With years of curating prestigious events across India and abroad, Namaste India Events continues to lead the industry with experiences designed for today’s discerning jewellery lovers—where innovation, sustainability, and luxury unite seamlessly.
Upcoming Event in 2026: Ahmedabad
Mark your calendars!
The most-awaited show in 2026, TJA – The Jewel Affair, will be held on:
📅 19–20 December 2026
📍 Ahmedabad, Gujarat
The world’s first and only B2C Exclusive Silver & Lab-Grown Diamond Jewellery Show is ready to redefine luxury shopping once again—bringing India’s finest designers, trendsetting collections, and conscious jewellery under one iconic roof.